Topic outline

  • Introduction

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    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Social media marketing techniques

    Mastering social media marketing is crucial for Social Enterprises to stay competitive in a digital-first world. They must use social media to communicate their mission, engage communities, and amplify their impact.

    This unit covers the basics of social media marketing, focusing on its relevance for social entrepreneurship. Participants will learn about strategic content creation, audience targeting, online visibility, and evolving trends. Whether entrepreneurs or employees, proficiency in social media marketing can enhance their ability to connect with audiences and achieve goals cost-effectively, maximizing their reach and impact in a digital landscape.