Schița subiectului

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Defining product/service identity

    Product / service identity refers to the unique characteristics and personality of a product or service that distinguish it from competitors. This includes elements like logos, colours, typography, packaging, and the overall impression it leaves on customers. Essentially, it's how a product or service is perceived in the market and the emotional connection it creates with its audience.

    This unit covers key elements such as crafting a visual identity for the products/services, developing a compelling tagline, and ensuring consistent messaging that reflects the social mission. Additionally, the micro lecture addresses ways to present the products/services through storytelling, transparency, and stakeholder engagement and also explain how to include strategies for market differentiation and positioning, ensuring that the product/service stands out in a competitive landscape.