Téma ismertetése

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Analytics and performance tracking

    Analytics and performance tracking represent crucial strategies and practices that Social Enterprises can apply to enhance their digital marketing strategies and online presence. By leveraging data-driven insights, SE can optimize their efforts across various digital platforms, including websites, social media, and other marketing techniques.

    This unit explores the fundamentals of analytics and performance tracking, focusing on how SE can use data to evaluate and enhance their digital marketing strategy impact. By learning to track performance metrics, participants can gain insights into operational effectiveness, enabling them to identify successes and areas for improvement.