Téma ismertetése

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Online sales

    Online sales have become an essential part of modern commerce, allowing businesses to extend their market reach beyond geographical limitations. By leveraging online platforms, organizations can attract a larger and more diverse customer base, which in turn helps to increase their revenue streams. Additionally, online sales channels offer the opportunity to engage with the audience more effectively through personalized marketing and customer service.

    For SEs, which aim to address social issues through their activities, online sales are particularly beneficial. These enterprises can use online platforms to promote their mission, values and why not their business to a wider audience, thereby attracting more supporters and customers who are aligned with their cause. 

    This unit provides participants with essential skills to effectively navigate e-commerce platforms, use digital marketing tools to refine their sales strategies. By mastering these competencies, SEs can significantly improve their financial stability. Participants will learn the fundamental principles of online sales, including selecting the right platforms, creating compelling product listings, and understanding customer behaviours. These insights are essential for SEs looking to scale their impact and expand their social impact.