Téma ismertetése

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Development of branding strategy

    Building a strong brand requires careful planning and long-term investment. At its core, a successful brand is supported by a high-quality product or service and creative marketing strategies. Professional marketers excel in creating, maintaining, developing, and protecting brands. Successful brands like Google, Starbucks, Sony, and Nike command premium prices and enjoy strong customer loyalty. Strategic brand management involves designing and implementing marketing activities to maximize brand value.

    This process includes four key stages:

    1. Identifying and implementing brand positioning
    2. Planning and implementing brand marketing
    3. Evaluating and interpreting brand performance data
    4. Growing and sustaining brand value

    This unit will cover branding strategy, brand equity, practical examples, and current trends and will provide a comprehensive overview of key stages, equipping the participants with the knowledge to effectively manage and enhance brand value.