Topic outline

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Crafting a marketing strategy

    A pivotal component in the marketing management process is the development of marketing strategies and plans. When crafted with both ethical consideration and innovative flair, these strategies can effectively steer marketing endeavours towards impactful success. The timely development of an appropriate marketing strategy necessitates a disciplined approach, yet it must be seamlessly integrated with adaptability. Social Enterprises must remain committed to a defined strategy while continuously seeking innovative methods for enhancement. Moreover, a profound comprehension of marketing principles is essential for the effective execution of these strategies.

    This unit focuses on understanding market research, setting clear and achievable marketing objectives, and developing a compelling value proposition. It should emphasize strategic planning, effective budgeting, and resource allocation, along with the implementation and execution of marketing plans. Monitoring and evaluating performance, fostering adaptability and innovation, and ensuring ethical practices are also crucial. Additionally, incorporating practical examples will help apply theoretical knowledge to real-world scenarios, providing a comprehensive understanding tailored to the unique needs of Social Enterprises.