Kursthemen

  • Introduction

    An image representing digital accessibility

    The Marketing and online marketing for Social Enterprises (SE) training aims to effectively support SE in their efforts to promote their products or services while also conveying their social mission and values. Developing skills and gaining knowledge on successful marketing practices will enable SE to raise awareness on their mission and the social issues they address, consolidating their capabilities to attract supporters, customers, and partners. Online marketing will allow SE to gain expertise on how to better engage with their audience through social media, blogs, and email campaigns. Learning how to build this engagement will help SE build a supporting community around their mission and goals.

    In this module, the participants will gain skills on how to leverage marketing techniques to increase visibility, attract supporters, and drive engagement, ultimately amplifying their social mission. The module will provide specific knowledge that is crucial for reaching a broader audience and staying competitive in the digital space.

  • Web, web content and digital accessibility

    Social Enterprises aim to create a positive social impact. Having a strong web presence allows them to reach a broader audience, share their mission, and engage with the community effectively. An important mission that each Social Enterprise should prioritize in relation to its digital presence, is designing and developing digital content that can be navigated, understood, and interacted with by all users, regardless of their abilities or disabilities. Thus, ensuring digital accessibility aligns with their mission by providing equal access to information and services for all individuals, including those with disabilities.

    This unit delves into the essentials of web, web content and digital accessibility, highlighting their pivotal role in today's digital-first world. Participants can discover how websites serve as the backbone of online presence, acting as a bridge between individuals, businesses, and global audiences and learn the fundamentals of how the web functions and the critical elements that define impactful content.