Prehľad témy

  • Introduction

    An image representing Aquisition of new markets

    The acquisition of new markets is a critical factor in the growth and sustainability of social enterprises. Unlike traditional businesses, social enterprises aim to generate both financial revenue and social impact, making market expansion a complex yet necessary process. Understanding why, when, and how to enter new markets ensures that these enterprises can scale effectively while staying true to their mission.
    New market penetration is an opportunity for a social enterprise to present products or services to its customers, generating revenue and ensuring long-term sustainability. However, entering a new market is a significant endeavour for any enterprise, especially a social one. 

    This module aims to help social enterprises develop a strategy to position their products and services in new markets. In this module, participants will learn why and when to expand to new markets, what the basics of market analysis are, how to do market environment segmentation, how to set up pricing strategies for new markets, how to conduct market research and build trust, and last, but not least, how to develop B2B partnerships with commercial businesses.

  • Conducting market research

    This unit provides a structured approach to conducting market research, equipping social enterprises with the necessary knowledge and techniques to make informed, impact-driven decisions when entering a new market.

    The unit will guide social enterprises through the essential steps of market research, providing practical insights and methodologies that can be applied directly to their operations. The unit will cover the following themes: understanding market research, types of market research, key components of market research for social enterprises, market research methods and tools, the process of conducting market research and the most frequent challenges in conducting market research.

    This unit will provide a practical guide to conducting market research, ensuring that social enterprises make data-driven decisions that support both their financial sustainability and social impact when entering new markets.