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  • Introduction

    An image representing Aquisition of new markets

    The acquisition of new markets is a critical factor in the growth and sustainability of social enterprises. Unlike traditional businesses, social enterprises aim to generate both financial revenue and social impact, making market expansion a complex yet necessary process. Understanding why, when, and how to enter new markets ensures that these enterprises can scale effectively while staying true to their mission.
    New market penetration is an opportunity for a social enterprise to present products or services to its customers, generating revenue and ensuring long-term sustainability. However, entering a new market is a significant endeavour for any enterprise, especially a social one. 

    This module aims to help social enterprises develop a strategy to position their products and services in new markets. In this module, participants will learn why and when to expand to new markets, what the basics of market analysis are, how to do market environment segmentation, how to set up pricing strategies for new markets, how to conduct market research and build trust, and last, but not least, how to develop B2B partnerships with commercial businesses.