Osnova témat

  • Introduction

    An image representing Aquisition of new markets

    The acquisition of new markets is a critical factor in the growth and sustainability of social enterprises. Unlike traditional businesses, social enterprises aim to generate both financial revenue and social impact, making market expansion a complex yet necessary process. Understanding why, when, and how to enter new markets ensures that these enterprises can scale effectively while staying true to their mission.
    New market penetration is an opportunity for a social enterprise to present products or services to its customers, generating revenue and ensuring long-term sustainability. However, entering a new market is a significant endeavour for any enterprise, especially a social one. 

    This module aims to help social enterprises develop a strategy to position their products and services in new markets. In this module, participants will learn why and when to expand to new markets, what the basics of market analysis are, how to do market environment segmentation, how to set up pricing strategies for new markets, how to conduct market research and build trust, and last, but not least, how to develop B2B partnerships with commercial businesses.

  • Deciding why and when to expand

    Social enterprises, unlike traditional businesses, must balance financial sustainability with social impact. Expanding into new markets presents an opportunity to scale their mission, reach more beneficiaries, and strengthen long-term sustainability. However, successful expansion requires careful planning, strategic decision-making, and an understanding of the challenges and opportunities that new markets present.

    In this unit, the following topics will be covered:
    • Why social enterprises should consider expansion? – Identifying the strategic benefits of reaching new markets, such as increased impact, revenue diversification, and improved resilience.
    • When is the right time to expand? – Key indicators that signal readiness for market entry, including financial stability, demand for services and internal capacity.
    • How to expand successfully? – describing the tools/techniques that can help the social enterprise identify and understand the opportunity to expand and gain a new market.