Téma ismertetése

  • Introduction

    An image representing values and communication of Social Entreprises

    Understanding a Social Enterprise's mission, vision, and core values is crucial to its success. Stakeholders are key to the functioning of Social Enterprises, as there is often a lack of close cooperation between Social Enterprises and different stakeholders. The module presents the role of stakeholders, examples of stakeholders and how stakeholders can be mapped and categorised according to their relevance to the Social Enterprise.

    Furthermore, a Social Enterprise's internal and external communication is defined based on the knowledge of its stakeholders. Social enterprises need to know communication tools and channels to communicate successfully. Therefore, the communication tools most commonly used in Social Enterprises to communicate with stakeholders are presented. The importance of selecting the appropriate communication channel according to the target group for communication is also highlighted. Key challenges are also highlighted so Social Enterprises can prepare for them and deal with them effectively.

    The final part of the module focuses on the importance of designing a communication strategy, which is the foundation for successful and sustainable communication with different stakeholders. This includes the development of a communication strategy, examples of content and how to communicate social impact in practice.

  • Effective communication strategies for internal and external communication

    In addition to knowing the basics about internal and external communication and selecting the appropriate communication tools and channels according to the stakeholders, a strategy or guidelines for Social Enterprises to follow when communicating with different stakeholders is also important for effective communication.

    Participants will learn why it is important for Social Enterprises to develop a communication strategy and what information they can share with different stakeholders.

    They will learn about the process of developing a communication strategy, with examples of what is included in the internal and external communication strategy of social enterprises. Examples of how to communicate social impact will also be presented.