Microlearning Module 2 - Values and communication of Social Enterprises
Uvod
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Understanding a Social Enterprise's mission, vision, and core values is crucial to its success. Stakeholders are key to the functioning of Social Enterprises, as there is often a lack of close cooperation between Social Enterprises and different stakeholders. The module presents the role of stakeholders, examples of stakeholders and how stakeholders can be mapped and categorised according to their relevance to the Social Enterprise.
Furthermore, a Social Enterprise's internal and external communication is defined based on the knowledge of its stakeholders. Social enterprises need to know communication tools and channels to communicate successfully. Therefore, the communication tools most commonly used in Social Enterprises to communicate with stakeholders are presented. The importance of selecting the appropriate communication channel according to the target group for communication is also highlighted. Key challenges are also highlighted so Social Enterprises can prepare for them and deal with them effectively.
The final part of the module focuses on the importance of designing a communication strategy, which is the foundation for successful and sustainable communication with different stakeholders. This includes the development of a communication strategy, examples of content and how to communicate social impact in practice.