Uvod

  • Introduction

    An image representing values and communication of Social Entreprises

    Understanding a Social Enterprise's mission, vision, and core values is crucial to its success. Stakeholders are key to the functioning of Social Enterprises, as there is often a lack of close cooperation between Social Enterprises and different stakeholders. The module presents the role of stakeholders, examples of stakeholders and how stakeholders can be mapped and categorised according to their relevance to the Social Enterprise.

    Furthermore, a Social Enterprise's internal and external communication is defined based on the knowledge of its stakeholders. Social enterprises need to know communication tools and channels to communicate successfully. Therefore, the communication tools most commonly used in Social Enterprises to communicate with stakeholders are presented. The importance of selecting the appropriate communication channel according to the target group for communication is also highlighted. Key challenges are also highlighted so Social Enterprises can prepare for them and deal with them effectively.

    The final part of the module focuses on the importance of designing a communication strategy, which is the foundation for successful and sustainable communication with different stakeholders. This includes the development of a communication strategy, examples of content and how to communicate social impact in practice.

  • Communication tools and channels

    The importance of communication tools and channels is highlighted, emphasising their use in Social Enterprises, as knowledge of different communication tools and channels is important for effective communication. The choice of communication channels is also important to reach the desired target audience with the appropriate message.

    Participants will learn about communication tools in Social Enterprises that can be used for internal and external communication. The different communication channels that can be used will be presented, focusing on communication tools and channels based on information technology.

    Participants will also be introduced to the concept of communication channel richness and will be able to identify the most appropriate communication channel for communicating with different groups of stakeholders.

    Finally, key challenges that Social Enterprises may face in the context of communication will be highlighted, and tips for overcoming them will be provided.