Osnova sekcie

  • This unit provides a structured approach to conducting market research, equipping social enterprises with the necessary knowledge and techniques to make informed, impact-driven decisions when entering a new market.

    The unit will guide social enterprises through the essential steps of market research, providing practical insights and methodologies that can be applied directly to their operations. The unit will cover the following themes: understanding market research, types of market research, key components of market research for social enterprises, market research methods and tools, the process of conducting market research and the most frequent challenges in conducting market research.

    This unit will provide a practical guide to conducting market research, ensuring that social enterprises make data-driven decisions that support both their financial sustainability and social impact when entering new markets.