Szekció vázlat

  • Pricing for new markets can directly determine the success of a social enterprise. This includes whether the market will respond positively to the products and services offered or reject them. On the other hand, it is essential to perform a cost analysis as part of the pricing calculation to ensure all the costs incurred in the process of creating and distributing products and services to those markets are covered and potentially generate positive business results.

    In this unit, participants will have the opportunity to learn the fundamentals of setting prices when entering new markets, four different pricing strategies, as well as ways of forming prices for some products it may offer in the new market.