Abschnittsübersicht

  • The importance of communication tools and channels is highlighted, emphasising their use in Social Enterprises, as knowledge of different communication tools and channels is important for effective communication. The choice of communication channels is also important to reach the desired target audience with the appropriate message.

    Participants will learn about communication tools in Social Enterprises that can be used for internal and external communication. The different communication channels that can be used will be presented, focusing on communication tools and channels based on information technology.

    Participants will also be introduced to the concept of communication channel richness and will be able to identify the most appropriate communication channel for communicating with different groups of stakeholders.

    Finally, key challenges that Social Enterprises may face in the context of communication will be highlighted, and tips for overcoming them will be provided.