Osnova sekce

  • Product / service identity refers to the unique characteristics and personality of a product or service that distinguish it from competitors. This includes elements like logos, colours, typography, packaging, and the overall impression it leaves on customers. Essentially, it's how a product or service is perceived in the market and the emotional connection it creates with its audience.

    This unit covers key elements such as crafting a visual identity for the products/services, developing a compelling tagline, and ensuring consistent messaging that reflects the social mission. Additionally, the micro lecture addresses ways to present the products/services through storytelling, transparency, and stakeholder engagement and also explain how to include strategies for market differentiation and positioning, ensuring that the product/service stands out in a competitive landscape.