Osnutek odseka

  • This unit is designed to provide participants with a structured approach to understanding and applying market environment segmentation activities. Participants will explore key concepts such as the importance of segmentation, different levels of market segmentation, primary types of segmentation, and various market-targeting models.

    Through this unit, participants will learn why market segmentation is essential for social enterprises. In addition, they will understand levels and types of segmentation, from mass marketing to micro-marketing, recognising which approach is most suitable for them. Unit will provide information about how demographic, geographic, psychographic, and behavioural segmentation can help refine target audiences in the new markets.

    Participants are going to explore different approaches, such as niche marketing, selective specialisation and total market coverage. Evaluation of market segment attractiveness will raise the importance of identifying the right market segments based on size, growth potential, profitability, risk, accessibility, etc.