Section outline

  • This unit is about market environment analysis as a part of the acquisition of new markets by social enterprise. The unit focusses on understanding and analysing the market environment, which is an important step for any social enterprise looking to expand, innovate, or improve its competitiveness. 

    The unit will introduce key concepts related to the market environment, its types, and analytical tools that may help social enterprises to make informed strategic decisions. By the end of this unit, participants will have a clear framework for assessing their business environment and selecting the most suitable tools for market environment analysis, particularly from the perspective of a social enterprise.